In line with Cutwel’s new, forward-looking branding and its significant growth in the engineering cutting tool supply market, the decision was made to implement significant improvements to its online offering. The company feels that this new site better reflects its positioning in the marketplace and the professional, knowledgeable and cutting-edge values it is recognised for.

As well as featuring a new, sleek design, the website has seen significant functionality changes which improves ease of use for customers whilst providing a one stop shop for any and all engineering needs. These changes are highlighted below.

Search and navigate the website quicker than ever to find the right tool, fast.

A key area of improvement Cutwel identified immediately was page load time and search speed. The new website now features lightning fast load times which are, on average, 50% faster than the previous site.

It’s now even easier to find what you are looking for.

Sometimes websites can be overloaded with information and you can easily get lost on busy pages with no clear path to find what you need. The user experience was at the forefront of this project and by identifying some of the common issues from the previous site it allowed Cutwel to provide the best solutions.

Get all the information need to make an informed, confident decision every time.

Whilst the previous site contained lots of quality product data, there were still further enhancements to make. Many of our products have been updated to feature more dimensions, cutting data, product videos and more.

The same industry-leading website, whatever device you’re on.

A major area of concern when developing the new look website was that the previous offering did not translate well onto mobile and tablet devices. Significant time was invested in ensuring the mobile site featured all the features of the desktop version and no compromises were made.

What this resulted in is that mobile page load speed increased by 738%.

Whatever the product, Cutwel’s brand new search will find it.

Search is the most popular way Cutwel customers shop online. Getting accurate and relevant results when searching was paramount to provide the best possible ecommerce experience. Using artificial intelligence, results are now far more likely to reflect what the user wants to see. Over time, behavioural patterns will emerge and the search will only become better as a result.

Cutwel’s most comprehensive online product offering, ever.

Whilst building this new website, Cutwel’s web team have been hard at work adding more product ranges than ever before. This means that the company’s online product offering is now much more comprehensive, with over 80,000 individual parts available online.

Got any feedback on the new Cutwel website? Is there any additional features you’d like to see implemented in future? We’d love to hear them! Call 01924 869610 or email sales@cutwel.net today and we’ll see what we can do.